As with so many other industry sectors these days, image is everything in the commercial/corporate arena. To be sure, any business organisation that is looking to do well must be able to exude a successful, professional corporate persona – especially in its office environs – as this will show potential clients (and recruits) that they are a company worth getting to know.
Having the right office furniture – and everything else that goes with it – can help companies to achieve this because it can not just help to project a firm’s ethos and reinforce its core values; it can do so immediately, thereby hitting visitors with a winning impression as soon as they enter the building.
So how does a company go about tweaking their office space to ensure it is able to make an impression of this kind?
Read on to find out
Generate the ‘wow’ factor
Estate agents often say the best way to sell a house is to ensure it has the ‘wow’ factor i.e. the initial appearance of a property is such that potential buyers are blown away as soon as they walk through the front door. Without doubt, this strategy applies equally well to offices of corporate/commercial companies. When it comes to making positive first impressions in office-type environments, colour is often the key. In general, offices look best when they are more colourful than the standard greys and whites of 20th century offices yet not so colourful as to be considered garish (although companies with creative/artistic leanings may choose to go down this route). More often than not, populating offices with soft, muted shades is the best way forward as these tones and hues exude a sophisticated sense of style and professionalism. Adding a few flashes of bold and/or bright colours here and there can help to ensure the area as a whole looks and feels even more stylish and contemporary.
Invest in modern office furniture
It should go without saying that the type of furniture used to fill an office can make a huge impact on how impressive it appears to visitors (and how welcoming it is to employees). Let’s face it, offices lumbered with chipped desks, squeaky chairs, drab tables and anachronistic storage options are not going to make potential clients look around and think ‘this looks like a dynamic company to do business with’, nor are they going to tempt would-be employees to consider working there. This applies to reception areas as well, as no-one is going to feel excited about entering a premises where the first point of contact looks like something out of a 1990s MFI catalogue. Investing in contemporary office furniture is far and away the best way to ensure a corporate/commercial setting looks inviting and dynamic as modern desks, chairs, tables and storage options provide a level of style and function that is more than able to make visitors think ‘Hmmn – now this all looks pretty cool!’
About the author – Bo Heamyan blogs regularly about the trials faced by office workers, and has written extensively about the benefits of high quality office furniture on various industry related sites, including Calibre-furniture.co.uk.
